Website Analytics: 15 Essential Key Terms and Metrics to Track

1.Pageviews

The total number of times a web page has been viewed or loaded by visitors.

2.Unique Visitors

The count of individual users who have visited your website within a  specified time frame, regardless of how many times they have visited. 

3.Sessions

A session represents a single visit to your website, including all interactions a user has during that visit. 

4.Bounce Rate

The percentage of visitors who leave your website after viewing only one  page, often indicating a lack of engagement or relevance.

5.Exit Rate

The percentage of visitors who exit your website from a specific page, indicating where users are most likely to leave.

6.Time on Page

The average amount of time users spend on a specific page of your website. 

7.Conversion Rate

The percentage of visitors who take a desired action on your website,  such as making a purchase, signing up for a newsletter, or filling out a  contact form.

8.Click-Through Rate (CTR)

The percentage of users who click on a specific link or element on your  website, often used in email marketing or advertising campaigns. 

9.Referral Traffic

Traffic that comes to your website from external sources, such as other websites or social media platforms.

10.CPC (Cost Per Click)

The amount you pay each time a user clicks on your online ad, often used in paid advertising campaigns. 

11.Conversion Funnel

The sequence of steps or pages that a user goes through before completing a desired action, such as making a purchase.

12.E-commerce Metrics

Metrics specific to online stores, including metrics like Average Order  Value (AOV), Shopping Cart Abandonment Rate, and Revenue Per Visitor  (RPV).

13.SEO (Search Engine Optimization)

The practice of optimizing your website to improve its visibility and ranking in search engine results pages (SERPs).

14.SEM (Search Engine Marketing)

Paid advertising and marketing strategies to increase a website's  visibility in search engine results through methods like pay-per-click  (PPC)

15.Landing Page

The web page that users first arrive at after clicking on a link, often a key page for conversion optimization.